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2019 Mason
Thursday 4 April 2019
Thursday 21 June 2018
Tuesday 19 June 2018
risk assessment
risk assessment
- The photographs were taken on a rocky uneven terrain therefore their is a high risk of the camera breaking if it was dropped.
-The photos were taken in a car park which increases the risk of getting hit by a car.
-There was a skip full of old furniture and wood, therefore there was a possibility of getting your clothes caught on a nail.
-
- The photographs were taken on a rocky uneven terrain therefore their is a high risk of the camera breaking if it was dropped.
-The photos were taken in a car park which increases the risk of getting hit by a car.
-There was a skip full of old furniture and wood, therefore there was a possibility of getting your clothes caught on a nail.
-
magazine schedule
magazine schedule
first day of shooting : 20/06/2018- 11:52
second day of shooting 21/06/2018 - 10:35
first day of shooting : 20/06/2018- 11:52
second day of shooting 21/06/2018 - 10:35
Wednesday 13 June 2018
draft of text for contents pages
draft of text for contents pages
Contents- June 2018
editors letter
famous features
Ezra James 'My story'
Passion 4 Fashion
#TrendyTuesday
colour co-ordination
Abstract Urban
CRAZE!
On the Cover
Fashion Model Ezra James wears clothing by Avant Garde formalwear, shot by Mason Blair-Bradshaw.
look like a starboy
Jason Capital attracts women through fashion
the clothes show Liverpool 2018
Top 10 Fashion Tips
Ralph Lauren 'Dress like your already famous'
Summer Style
Award Winning Male Mag 11th time.
Sexy Style
Modelling Tips and Agencies
Culture
Avant Garde Worldwide
Website Features
The best 4 Less
Keep a healthy wallet and wardrobe
Contents- June 2018
editors letter
famous features
Ezra James 'My story'
Passion 4 Fashion
#TrendyTuesday
colour co-ordination
Abstract Urban
CRAZE!
On the Cover
Fashion Model Ezra James wears clothing by Avant Garde formalwear, shot by Mason Blair-Bradshaw.
look like a starboy
Jason Capital attracts women through fashion
the clothes show Liverpool 2018
Top 10 Fashion Tips
Ralph Lauren 'Dress like your already famous'
Summer Style
Award Winning Male Mag 11th time.
Sexy Style
Modelling Tips and Agencies
Culture
Avant Garde Worldwide
Website Features
The best 4 Less
Keep a healthy wallet and wardrobe
Draft of costume shots
Draft of costume shots
model 1
purple shirt
black shirt jacket
black ripped jeans
model 2
striped purple shirt
pin striped golf trousers
model 1
purple shirt
black shirt jacket
black ripped jeans
model 2
striped purple shirt
pin striped golf trousers
Monday 11 June 2018
Statement of intent:
Statement of intent:
The concept of my magazine is an Anti-steriotype of typical teenagers which will be expressed by fashion. Most people beleive that teens are scruffy, and immature, wearing tracksuits however this isnt always the case - the outfits that my models will be wearing will be high end and mature, such as shirts, and trousers, nevertheless the outfits will still express the idea of individuality through colour and unusual looking outfits. I will manifest two different representations in my magazine. I will have a caucasian model with their hair tied in a man bun, wearing a purple shirt , with a black shirt jacket over the top, the model will also be wearing black boots and black ripped jeans. This outfit represents the mature, smart look, however the bright purple brings out the models individualism and personality which takes away the seriousness of the magazine. My next model will be a african male wearing a striped purple shirt, along with striped golf trousers, this will appeal to other cultures making my magazine ethnically diverse, inspiring other young, black men to dress/keep dressing in this sophisticated style. The theme of purple in both models outfits is significant due to the fact that the colour manifests royalty, power, and ambition. Purple also represents meanings of wealth, extravagance, and creativity which is what my magazine represents. For my first front cover I will shoot in a urban area with tools in the background creating a paradox between the smart clothes and the messy area, I feel that this creates an antisteriotype of typical smart clothing by being in a area which looks neglected which my target audeince may feel is a 'cool' way of dressing sophisticated- I will also use this area for one of my contents pages. I plan to shoot my second front cover and contents page in a black studio to put emphasis on the outfits in contrast to the hectic setting in the first front cover and contents page .
My magazine webiste will be simplistic and modern using sans serif font to project the modern day view that I am portraying of teenagers with a range of quotes from famous fashion icons which will further attract my target audience of teenagers into the fashion industry. For my audio visual I will take inspiration from clothing websites such as Stone Island and ASOS by shooting a short clip of my model adjusting his outfit, which gives the viewer a clear look at the outfit. I will use the Prince track- purple rain as it is a well know song with a calm feel to it which will be a good edition to the video.
The concept of my magazine is an Anti-steriotype of typical teenagers which will be expressed by fashion. Most people beleive that teens are scruffy, and immature, wearing tracksuits however this isnt always the case - the outfits that my models will be wearing will be high end and mature, such as shirts, and trousers, nevertheless the outfits will still express the idea of individuality through colour and unusual looking outfits. I will manifest two different representations in my magazine. I will have a caucasian model with their hair tied in a man bun, wearing a purple shirt , with a black shirt jacket over the top, the model will also be wearing black boots and black ripped jeans. This outfit represents the mature, smart look, however the bright purple brings out the models individualism and personality which takes away the seriousness of the magazine. My next model will be a african male wearing a striped purple shirt, along with striped golf trousers, this will appeal to other cultures making my magazine ethnically diverse, inspiring other young, black men to dress/keep dressing in this sophisticated style. The theme of purple in both models outfits is significant due to the fact that the colour manifests royalty, power, and ambition. Purple also represents meanings of wealth, extravagance, and creativity which is what my magazine represents. For my first front cover I will shoot in a urban area with tools in the background creating a paradox between the smart clothes and the messy area, I feel that this creates an antisteriotype of typical smart clothing by being in a area which looks neglected which my target audeince may feel is a 'cool' way of dressing sophisticated- I will also use this area for one of my contents pages. I plan to shoot my second front cover and contents page in a black studio to put emphasis on the outfits in contrast to the hectic setting in the first front cover and contents page .
My magazine webiste will be simplistic and modern using sans serif font to project the modern day view that I am portraying of teenagers with a range of quotes from famous fashion icons which will further attract my target audience of teenagers into the fashion industry. For my audio visual I will take inspiration from clothing websites such as Stone Island and ASOS by shooting a short clip of my model adjusting his outfit, which gives the viewer a clear look at the outfit. I will use the Prince track- purple rain as it is a well know song with a calm feel to it which will be a good edition to the video.
Monday 4 June 2018
Audio visual advertisement
Audio visual advertisement
For my audio visual material that will appear on my website, I willbe showcasing a catwalk with 2 different models with 2 different looks that both appeal to the ABC1 demographic.The clothing will be smart but colourful and individual. The video will have a few different shots of the models sitting down and walking from different angles to allow the reader to see the outfit as clear as possible. I will use the instrumental from the track 'This is America' by Childish Gamnbino as it fits in the target audience I am aiming for, the song has also been recognized by its strange, unconventional events, which is the same persona the outfits i use will give.
video plan:
1st shot: 1st model walking straight doing a cat walk.
2nd shot: 1st model sitting down on a chair moving head towards the camera slowly.
3rd shot: model walking straight( record from the side angle)
4th shot: 2nd model walking straight in outfit
5th shot: 2nd model crouching down in a different location+ pose.
6th shot: 2nd model walking forward from the side angle.
For my audio visual material that will appear on my website, I willbe showcasing a catwalk with 2 different models with 2 different looks that both appeal to the ABC1 demographic.The clothing will be smart but colourful and individual. The video will have a few different shots of the models sitting down and walking from different angles to allow the reader to see the outfit as clear as possible. I will use the instrumental from the track 'This is America' by Childish Gamnbino as it fits in the target audience I am aiming for, the song has also been recognized by its strange, unconventional events, which is the same persona the outfits i use will give.
video plan:
1st shot: 1st model walking straight doing a cat walk.
2nd shot: 1st model sitting down on a chair moving head towards the camera slowly.
3rd shot: model walking straight( record from the side angle)
4th shot: 2nd model walking straight in outfit
5th shot: 2nd model crouching down in a different location+ pose.
6th shot: 2nd model walking forward from the side angle.
Thursday 17 May 2018
Wednesday 16 May 2018
Initial Ideas Brainstorm
Initial Ideas Brainstorm
My initial ideas for my magazine consist of a simplistic
theme, where only the model and the fashion are focused on in the image.This
rejects typical conventions of fashion magazines due to the lack of cover
lines, and advertisements,instead the reader can purely concentrate on the
fashion, and it therefore does not give away too much information. The front
cover will have a simple colour scheme, however the colours that are used will
be bright and contrasting with the outfit being promoted.
My Masthead will be contemporary, which will fit into the
new modern theme of my magazine. Stereotypically,high-end, expensive clothing
is boring and plain, nevertheless this magazine will show different through the
modern,cool look. The Masthead will be large so that the name of the magazine
is promoted, and will also have the website located near it also.
The Model will be dressed smart casual, but will still
appeal to the ABC1 demographic. Due to the fact that my target audience are
teenagers and young men, the fashion will still be bright and lively, rather
than a stereotypical businessman.
I will have a mid shot of the model,sitting down as this
connotes they are confident and relaxed.They will be ,making eye contact with
the camera to manifest direct address, so that the reader feels it is them the
magazine is directly promoting the brand to. When I am shooting the magazine I
will ensure that the aperture of the camera is low, to create high-key lighting
and bring out the models features. I will also use a lower ISO value, so that
my photograph is detailed.
Tuesday 15 May 2018
Research Into Magazine Companies
BMG.
Bauer media group is a European-based media company,
headquartered in Hamburg, Germany, that manages a portfolio of over 600
magazines, 400 digital products, and 50 radio and TV stations around the world.
The portfolio includes print shops, postal, distribution and marketing
services. Bauer Media Group has a workforce of approximately 11,000 employees
in 17 countries. The group acquired Australian magazine publisher APC Magazines from London in 2012. This increased the companies turnover to over £2 billion. In 2010, Heinz Heinrich's daughter became CEO of the company and therefore owned 85% of the company after joining the family buisness in 2005.
The different publishing brands of bauer include women's weekly and TV listings magazine, namely Bella, Take a Break, thats life! TV choice and Total TV Guide along with a number of puzzle magazines. Bauer had their first TV listing published in 1991 with the launch of TV Quick magazine. TV Quick ceased publication in 2010. Bauer Media is a multi-platform media group. with locations across the UK. Following their purchase of Emap in 2007, The Bauer Media Group acquired a collection of media brands including Heat and Grazia, as well as a radio portfolio of national radio brands such as KISS FM UK and Magic, which are still around on the radio and on TV now.
The different publishing brands of bauer include women's weekly and TV listings magazine, namely Bella, Take a Break, thats life! TV choice and Total TV Guide along with a number of puzzle magazines. Bauer had their first TV listing published in 1991 with the launch of TV Quick magazine. TV Quick ceased publication in 2010. Bauer Media is a multi-platform media group. with locations across the UK. Following their purchase of Emap in 2007, The Bauer Media Group acquired a collection of media brands including Heat and Grazia, as well as a radio portfolio of national radio brands such as KISS FM UK and Magic, which are still around on the radio and on TV now.
Tuesday 8 May 2018
Audience Research
Audience Research
For my fashion magazine, the target audience will be similar to the Vogue target audience as I will be aiming it at the ABC1 demographic. This is 16-24 year olds who are earning above the average wage for their age,which means that the clothing will be high-end.The Vogue magazine's main buyers are inbetween 25-34 which is slightly different to the audience I am aiming at, this may change how formal or colourful the clothing is, however it will still be high-end. My magazine will be mainly aimed at males to inspire them `how to dress , nevertheless, it will still appeal to females as they will find the males attractive, and may even be looking for clothes to buy for their partner.
male 11111 female 11111 other
Q2.
look at this table following social grades, which of the following does your households belong to?
1 AB 1111
2 C1 1
3 C2 111
4 DE 11
Q3. What type of magazine would you be most likely to purchase?
Minimalistick (more pictures) 1111 Conventional( more text and information)111111
Q4. What would be your preference of colour scheme for a fashion magazine?
Bright colours 1111111 Dark dull colours 111
Q5. Being wealthy and young, which type of high-end fashion would you be most interested seeing in a fashion magazine ?
Suits/formal wear 111111 Casual wear 111 Lounge clothing 1
Q6. Do you prefer 1 or 2 people on the front cover of a fashion magazine?
1 11111111 2 11
Q7. Do you prefer a magazine to have a narrative or focus purely on the fashion?
narrative 111 simple 1111111
For my fashion magazine, the target audience will be similar to the Vogue target audience as I will be aiming it at the ABC1 demographic. This is 16-24 year olds who are earning above the average wage for their age,which means that the clothing will be high-end.The Vogue magazine's main buyers are inbetween 25-34 which is slightly different to the audience I am aiming at, this may change how formal or colourful the clothing is, however it will still be high-end. My magazine will be mainly aimed at males to inspire them `how to dress , nevertheless, it will still appeal to females as they will find the males attractive, and may even be looking for clothes to buy for their partner.
Questionaire:
Q1. Gender
male 11111 female 11111 other
Q2.
look at this table following social grades, which of the following does your households belong to?
1 AB 1111
2 C1 1
3 C2 111
4 DE 11
Q3. What type of magazine would you be most likely to purchase?
Minimalistick (more pictures) 1111 Conventional( more text and information)111111
Q4. What would be your preference of colour scheme for a fashion magazine?
Bright colours 1111111 Dark dull colours 111
Q5. Being wealthy and young, which type of high-end fashion would you be most interested seeing in a fashion magazine ?
Suits/formal wear 111111 Casual wear 111 Lounge clothing 1
Q6. Do you prefer 1 or 2 people on the front cover of a fashion magazine?
1 11111111 2 11
Q7. Do you prefer a magazine to have a narrative or focus purely on the fashion?
narrative 111 simple 1111111
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