Tuesday 8 May 2018

Audience Research

Audience Research

For my fashion magazine, the target audience will be similar to the Vogue target audience as I will be aiming it at the ABC1 demographic. This is 16-24 year olds who are earning above the average wage for their age,which means that the clothing will be high-end.The Vogue magazine's main buyers are inbetween 25-34 which is slightly different to the audience I am aiming at, this may change how formal or colourful the clothing is, however it will still be high-end. My magazine will be mainly aimed at males to inspire them `how to dress , nevertheless, it will still appeal to females as they will find the males attractive, and may even be looking for clothes to buy for their partner.


Questionaire:

 

Q1. Gender 




 male       11111                                       female     11111                                        other



Q2.

look at this table following social grades,  which of the following does your households belong to?


 
1  AB  1111
2  C1   1
3  C2   111
DE   11


Q3. What type of magazine would you be most likely to purchase?

Minimalistick (more pictures)   1111                        Conventional( more text and information)111111



Q4.  What would be your preference of colour scheme for a fashion magazine?


 Bright colours      1111111                                                            Dark dull colours 111



Q5.  Being wealthy and young, which type of high-end fashion would you be most interested seeing in a fashion magazine ?


 Suits/formal wear  111111                                 Casual wear    111                        Lounge clothing 1



Q6. Do you prefer 1 or 2 people on the front cover of a fashion magazine?

                                  1    11111111                                                                    2       11 



 Q7.    Do you prefer a magazine to have a narrative or focus purely on the fashion?


narrative    111                                                                                simple   1111111


















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