Masthead Planning

Masthead Planning

Moodboard

moodboard

Initial Ideas Brainstorm

Initial Ideas Brainstorm

My initial ideas for my magazine consist of a simplistic theme, where only the model and the fashion are focused on in the image.This rejects typical conventions of fashion magazines due to the lack of cover lines, and advertisements,instead the reader can purely concentrate on the fashion, and it therefore does not give away too much information. The front cover will have a simple colour scheme, however the colours that are used will be bright and contrasting with the outfit being promoted.

My Masthead will be contemporary, which will fit into the new modern theme of my magazine. Stereotypically,high-end, expensive clothing is boring and plain, nevertheless this magazine will show different through the modern,cool look. The Masthead will be large so that the name of the magazine is promoted, and will also have the website located near it also.

The Model will be dressed smart casual, but will still appeal to the ABC1 demographic. Due to the fact that my target audience are teenagers and young men, the fashion will still be bright and lively, rather than a stereotypical businessman.

I will have a mid shot of the model,sitting down as this connotes they are confident and relaxed.They will be ,making eye contact with the camera to manifest direct address, so that the reader feels it is them the magazine is directly promoting the brand to. When I am shooting the magazine I will ensure that the aperture of the camera is low, to create high-key lighting and bring out the models features. I will also use a lower ISO value, so that my photograph is detailed.

Research Into Magazine Companies

BMG.

Bauer media group is a European-based media company, headquartered in Hamburg, Germany, that manages a portfolio of over 600 magazines, 400 digital products, and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. The group acquired Australian magazine publisher APC Magazines from London in 2012. This increased the companies turnover to over £2 billion. In 2010, Heinz Heinrich's daughter became CEO of the company and therefore owned 85% of the company after joining the family buisness in 2005.
The different publishing brands of bauer include women's weekly and TV listings magazine, namely Bella, Take a Break, thats life! TV choice and Total TV Guide along with a number of puzzle magazines. Bauer had their first TV listing published in 1991 with the launch of TV Quick magazine. TV Quick ceased publication in 2010. Bauer Media is a multi-platform media group. with locations across the UK. Following their purchase of Emap in 2007, The Bauer Media Group acquired a collection of media brands including Heat and Grazia, as well as a radio portfolio of national radio brands such as KISS FM UK and Magic, which are still around on the radio and on TV now.

Audience Research

Audience Research

For my fashion magazine, the target audience will be similar to the Vogue target audience as I will be aiming it at the ABC1 demographic. This is 16-24 year olds who are earning above the average wage for their age,which means that the clothing will be high-end.The Vogue magazine's main buyers are inbetween 25-34 which is slightly different to the audience I am aiming at, this may change how formal or colourful the clothing is, however it will still be high-end. My magazine will be mainly aimed at males to inspire them `how to dress , nevertheless, it will still appeal to females as they will find the males attractive, and may even be looking for clothes to buy for their partner.

Questionaire:

 

Q1. Gender 




 male       11111                                       female     11111                                        other



Q2.

look at this table following social grades,  which of the following does your households belong to?

 
1  AB  1111
2  C1   1
3  C2   111
4  DE   11


Q3. What type of magazine would you be most likely to purchase?

Minimalistick (more pictures)   1111                        Conventional( more text and information)111111



Q4.  What would be your preference of colour scheme for a fashion magazine?


 Bright colours      1111111                                                            Dark dull colours 111



Q5.  Being wealthy and young, which type of high-end fashion would you be most interested seeing in a fashion magazine ?


 Suits/formal wear  111111                                 Casual wear    111                        Lounge clothing 1



Q6. Do you prefer 1 or 2 people on the front cover of a fashion magazine?

                                  1    11111111                                                                    2       11 



 Q7.    Do you prefer a magazine to have a narrative or focus purely on the fashion?


narrative    111                                                                                simple   1111111