magazine synergy

Magazine synergy

differences:

GQ promote their products in many different ways, 2 of them being online, and by magzines you can buy in shops, there are many difference and similarities between the two. In the physical magazine the different types of adverts, wether it is to do with lifestyle,fashion,or news, are mixed in together so that every page is different, nevertheless on the website, their are different catagories you can choose from, so that you can be more specific about what you want to see. Additonally, the colour scheme on the GQ website is much darker then in the physical version. This may be due to the fact that the producer of the magzine wants it to stand out in shops so that more people notice it and want to purchase it however. The people who click on to the wesite may already be fans of GQ and therefore do not need to be attracted in the first place.

similarities:
the similarities between the GQ magazine and its online website are that they both have a similar amount of advertisements within them. This makes GQ have the same quality on the website and the magzine in the store so that it has no flaws. Additonally, the content of the magazine is very similar as they both talk about things such as culture, lifestyle, and fashion. Overall the magazine and the website are very different.

promotion methods:
The GQ magazine briefly promotes the website in the bottom left corner of the front cover where it states WWW.GQ.com. This will mean that when the reader is reading the front cover (wether they have bought the magazine yet or not) they will see the website and check out the content, and therefore if they are interested they may purchase it in the future. This gives the brand exposure.
This also works vice-versa, as the website lets the reader know that they can buy a certian amount of issues for a certian price. This again means that once the reader decides that they like the content that GQ are putting out, they may purchase a magazine so that they can get all of the new information.